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Beauty Launches

Shiseido to Launch New Fragrance

Ever Bloom will debut in Europe and the Middle East.

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By: Jamie Matusow

Editor-in-Chief

Shiseido has announced that in October, it will launch a new fragrance called Ever Bloom in 32 countries throughout Europe and the Middle East. The fragrance will be available in four products, including eau de parfum and body cream, with expected retail price ranging from 37 Euros to 105 Euros. In January 2016, Ever Bloom will expand with the addition of the iconic Parfum Extrait Absolu, which will retail at 188 Euros.
 
Ever Bloom has a white floral fragrance, and was blended by the celebrated French perfumer Aurelien Guichard, who was responsible for fragrances such as Issey Miyake’s Pleats Please and Narciso Rodriquez’s Narciso Musk for Her, both developed for The Shiseido Group’s French subsidiary, Beaute Prestige International.

(photo courtesy of worldpressonline)

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